If there were a global popularity contest for countries, Portugal would be that charming underdog who quietly wins over everyone — not with flash, but with warmth, authenticity, and an uncanny ability to offer a little bit of everything. Cobblestone cities. Golden beaches. Affordable wine. And let’s not forget: pastel de nata.

So why is Portugal on so many people’s radar lately — not just for a vacation, but for staying?

Living in Europe is a fantasy for many. But what often breaks the spell? The cost. That’s where Portugal quietly steps in.

Compared to its Western European neighbors, Portugal offers a much lower cost of living — often 30–40% less than France or Germany. A comfortable one-bedroom in Lisbon may run you €1,200, but in Porto or Coimbra, you’re looking at half that. Groceries? Reasonable. Healthcare? Efficient and affordable. Public transport? Actually works.

And it’s not just affordable — it’s livable. Portugal isn’t trying to be trendy. It’s just…good at being itself.

Portugal’s immigration programs are part of the draw. For remote workers and retirees, the D7 visa is one of the most accessible options in Europe. It’s designed for those with passive income or remote work arrangements and has opened the door to thousands of long-term residents.

For investors, the now-modified Golden Visa once turned heads — and while real estate no longer qualifies, other options remain. Either way, Portugal has positioned itself as one of the most welcoming EU countries for people wanting a fresh start.

It’s hard to quantify peace of mind, but Portugal ranks among the safest countries in the world. That’s not just a statistic — it’s a feeling you get walking alone at night in Porto, or watching kids play in the alleys of Tavira.

From the cliffs of the Algarve to the vineyards of the Douro Valley, Portugal is geographically small but endlessly varied. Surf towns and ancient castles coexist. Weekends often look like train trips to cities that feel like they’re from a different century.

And there’s something else: a pace of life that encourages actual living. The kind of slowness that reminds you what time feels like when it’s not swallowed by stress.

No place is perfect — not even Portugal.

Ask expats in Lisbon and you’ll likely hear about bureaucracy. Paperwork can be maddening, especially if you’re coming from countries with more digitized systems. Real estate in Lisbon and Porto is also getting pricey, driven up by demand and short-term rentals.

Then there’s the language barrier — many Portuguese speak English, but long-term integration is easier if you’re willing to learn at least the basics. Fortunately, Portugal rewards the effort with warmth and patience.

Portugal isn’t the new Berlin. It’s not the next Bali. And thank goodness for that. It doesn’t want to be a trend — it wants to be a home. And for thousands of newcomers, that’s exactly what it’s become.